‘Avatar’ Dominates The Box Office Again!

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20th Century Studios’ Avatar assumed the #1 position at the global box office this weekend 13 years after its original release in 2009, earning $30.5M ($10M domestically and $20.5M internationally) according to Comscore. Re-released around most of the world, Avatar is reminding audiences of the amazing and immersive 3D world of Pandora leading into December’s long-anticipated release of Avatar: The Way of Water. The first film in the blockbuster franchise also added to its worldwide box office record as the highest-grossing film of all-time. 

International Highlights:

· Opened #1 in France, Italy, Belgium, Bosnia, Croatia, Hungary, Oman, Qatar, Romania, Slovenia, Philippines, Singapore, Taiwan, Thailand and Ecuador.

· Opened as the #1 non-local title in Czech Rep, Norway, Serbia, Turkey, Hong Kong, India, Indonesia, Korea and Vietnam.

· Avatar (re-release) posted higher openings than Titanic (2012 3D re-release) in France, Brazil, Mexico, Qatar, Romania, Czech Rep, Israel, Turkey, Ukraine, Kuwait, Hungary, India, Indonesia, Japan, Korea, Philippines, Vietnam, Chile, Colombia, Peru and many smaller European markets.

· Looking at like-for-like territories, the opening weekend of $20.5M was higher than the entire run of Spider-Man: No Way Home (2022 re-release), +37% ahead of Star Wars: Episode I – The Phantom Menace (2012 3D re-release) and -19% below Titanic (2012 3D re-release), which opened during the Easter holidays.

· Internationally, around 75% of box office came from 3D/4D/IMAX formats, with many markets posting especially high % shares.  As a comparison, Avengers: Endgame was around 27%.

Domestic Highlights:

· Avatar (re-release) opened #3 domestically with $10.0M for the weekend.

· Playing in a select 1,860 theatres, Avatar’s $10.0M weekend is +85% ahead of the re-release for Spider-Man: No Way Home from Labor Day weekend ($5.4M from 3,935 theatres).

· The overwhelming 93% 3D share compares to the opening weekend of 2009’s Avatar (74% 3D | 26% 2D).  The 3D support is encouraging considering the usual 2D-dominant shares of recent tentpoles released in both formats (Thor: Love and Thunder – 90% 2D | 10% 3D).



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